Makeda Africa
A high-converting e-commerce funnel built on Webflow — optimized product pages, cart-abandonment recovery and a low-friction checkout, engineered to lift average order value.
- Role
- Solo build
- Stack
- Webflow · Payments · SEO
Lagos, Nigeria
Available for select projects

5+ yrs
Shipping
Funnels
Webflow · GHL · WP
Full-stack
Next.js · Supabase
Lagos, NG
Working globally
[ 01 · Selected work ]
High-converting funnels, a full-stack talent platform, and open-source experiments — each one a different problem, one consistent standard.
A high-converting e-commerce funnel built on Webflow — optimized product pages, cart-abandonment recovery and a low-friction checkout, engineered to lift average order value.
A B2B lead-generation funnel on WordPress with multi-step forms, automated email sequences and CRM integration — built around clear value propositions and trust indicators for enterprise acquisition.
A talent marketplace connecting companies with vetted talent — featuring an AI-powered interview and scoring flow, an internal admin operations suite, and a full Next.js + Supabase backend.
[ 02 · The lab ]
[ 02 · What I build ]
Strategy, design, and engineering work best when they move together. Pick the piece you need—or bring me the whole problem.
Landing pages and marketing sites that make the value clear, build trust, and give visitors a confident next step.
Connected customer journeys—from first click through follow-up—with CRM workflows that reduce manual handoffs.
Useful web applications, thoughtfully built from interface through backend, data, and integrations.
A hands-on partner for turning an unclear brief into a focused build, with pragmatic decisions at every step.
[ 03 · The approach ]
A clear path from the first conversation to a useful thing in the world.
We define the audience, the goal, and what success needs to look like before choosing a solution.
I shape the structure, key messages, and user flow so every part has a reason to be there.
The page or product gets built with responsive details, integrations, and maintainable foundations.
We launch, review the experience, and identify what to improve next—without pretending the work ends at handoff.
Clarity at every stage. Collaboration throughout.
Start with a conversation[ 04 · The journey ]
A short timeline of how the work compounded — self-taught at 16, still building today.
Started my programming journey, learning the fundamentals of web development.
Shipped my first complete website — the beginning of real-world projects.
Launched a full-featured webstore with payment systems and inventory management.
Combined an academic foundation with years of hands-on building and client work.
[ 05 · About ]
I'm a product support and development leader with 5+ years spanning SaaS development, technical support, and conversion-focused web development.
My specialty is building high-converting landing pages and sales funnels on Webflow, GoHighLevel and WordPress — backed by data, psychology and best practices rather than decoration. Outside client work I build full-stack products like DeepTalent and open-source experiments like Synapse and Helios to keep sharpening the craft.
Based in Lagos, Nigeria, I work with clients globally to build funnels that meet real revenue and ROI goals.
[ 06 · Contact ]